G-Eazy Digital Marketing
My Background
- Led holistic digital marketing campaigns — developed strategy, messaging, and positioning while building content calendars and managing budgets.
- Drove fan engagement through activations — launched contests, Stationhead sessions, sweepstakes, and direct-to-consumer initiatives (email, SMS, Community).
- Managed and grew social presence — oversaw TikTok, Instagram, X, and YouTube strategies, optimized content, directed on-site captures, and commissioned fan pages.
- Executed brand-building & experiential activations — bridged music, sports, and fashion with culture-led events, live content, and digital storytelling.
- Optimized with data & insights — tracked performance, adapted to platform shifts, flagged weekly priorities, and identified new growth opportunities.